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When digital lighting
meets art

Vente-privee building,

Paris, France

Facing the Stade de France and bordering the banks of the Seine, the artistic dynamic lighting façade of the new building for French e-commerce company vente-privee, Le Vérone, is the work of Pucci De Rossi, a renowned Italian designer and artist.
Vérone, vente-privee building, Paris, France © Xavier Boymond

The most difficult part

was to find

the right luminaires for the starlight effect, since we could not pierce the latticework.''


- Cyril Tristani, lighting engineer

Vérone, vente-privee building, Paris, France © Xavier Boymond
Vérone, vente-privee building, Paris, France © Xavier Boymond

Customer challenge


Jacques-Antoine Granjon, CEO and founder of vente-privee, wanted to have lighting that could illuminate both the building and the artwork.

Vérone, vente-privee building, Paris, France © Xavier Boymond

The right lighting 


Like a beacon on the outskirts of the capital that welcomes its visitors, Le Vérone, restored by architect Jean-Michel Wilmotte, is distinguished by its fiber-reinforced concrete latticework facade. This LED lighting sculpture was installed at 1m in front of the east façade of the building. Technical design was by engineering consultants Guillaume Lamoureux and Romain Ricciotti, who created 87 tailor-made modules, supported by diagonal metal braces.

Cyril Tristani, from D’enco, lighting engineer solution consists of flexible strands of large, high-intensity, full-color Philips Color Kinetics iColor Flex LMX gen2 designed for extraordinary effects without the constraints of fixture size, shape, or space. The flexible form accommodates two- and three-dimensional configurations, while the high light output affords superior long-distance viewing for architectural accent and perimeter lighting, large-scale signage, and building-covering video displays. Altogether, 1950 LED nodes illuminate the façade.

For the wallwashing effect, D’Enco chose ColorReach Compact Powercore projectors. All the RGB luminaires are addressable to offer a large choice of colors and dynamic effects. With the design concept settled, the real challenges began: connectivity, program and implementation of the luminaires.

Flavien Simon, Citeos, a Philips certified value added partner and Richard Brousse, a lighting application specialist with Philips Lighting, installed the luminaires and created a scheme dedicated to the programming of lighting scenes. Using Pharos software and Kinet protocol, they worked on each node and each projector, in order to obtain all the color changes and intensity variations for the desired scenarios. The dynamic lighting combined with the screen and the depth of the latticework, forms an invitation to discussion, a hymn to art and to creation at the gates of the Paris.

  • iColor Flex LMX gen2
    iColor Flex LMX gen2
    When designers need high-brightness RGB direct-view accent lighting, or need to design creative low-resolution video displays, iColor Flex LMX gen2 provides flexible strands of lar...
  • Color Reach Compact Powercore
    Color Reach Compact Powercore
    ColorReach Compact Powercore combines all the benefits of LED-based lighting and control in a compact fixture specifically designed for large-scale installations, such as commercia...

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