“A shop window without movement is predictable”, says Lazzarin, “it doesn’t attract the eyes of the shoppers.” At Eral 55, the ultimate objective is that the content, the movements, and the colors in the shop window all work together perfectly to deliver just the right experience. And with the help of the right lighting, this experience can be enhanced even further.
“Light is fundamental to me. I am convinced that the lights can change the scenarios,” says Lazzarin.
On weekdays, dynamic lighting resulted in an 11% increase in people stopping at the shop windows compared to static lighting - demonstrating that dynamic lighting can differentiate stores and attract more customers. Moreover, it was found that significantly more people entered their store. Especially during weekdays and in the afternoon - a time of low foot traffic on the street - the application of dynamic lighting settings resulted in a 19% increase in number of people entering the store.