Matching the online and

in-store experience

MediaMarkt
Eindhoven,
The Netherlands

 

The solution that MediaMarktSaturn developed together with Philips and other partners is as simple as it is effective. 

Indoor positioning at Media Markt

MediaMarkt
likes to be

at the forefront when it comes to innovations in retail."

 

- Martin Wild, Chief Digital Officer, MediaMarktSaturn Retail Group

Media Markt Eindhoven Philips Indoor positioning

Customer challenge


Online shopping is an indispensable phenomenon in today's retail landscape. Shopping via the digital highway has its advantages. It is fast, easy and offers people the comfort of browsing in a personalized environment.

 

MediaMarktSaturn, Europe’s leading consumer electronics commerce company, is actively responding to this trend with the integration of its own StoreGuide app with the Philips Indoor positioning system (IPS).

Media Markt Eindhoven Philips Indoor positioning

The right lighting

 

“Through Visible Light Communication Technology each LED luminaire sends a unique identification code to the customer’s smartphone via the smartphone camera, which can determine the location highly accurately," says Kevin Raaijmakers, Marketing Manager Indoor Benelux Philips Lighting. “Depending on their position in the store, customers receive real time, location related information about specific products and attractive offers in their StoreGuide app. Customers will be directed to within 30 centimeters of interesting products through indoor positioning. Searching is no longer necessary. And: privacy is guaranteed because no personal data is collected by the lighting system.”

 

Ideal Set Up

That MediaMarkt in her quest for a partner chose Philips, is no coincidence. Martin: " We were immediately interested in Philips’ LED-based Indoor positioning system due to its accuracy, its easy maintanance. "

Especially for the occasion, Philips provided the flexible Maxos Fusion LED lighting system that guarantees an excellent light quality, is 50% more energy efficient than fluorescent or CDM lighting and has integrated the IPS technology by default. Maxos Fusion also reduces the installation and maintenance costs and provides the freedom to place spots anywhere on the light line.

Indoor Positioning

Indoor positioning system

Indoor positioning allows shoppers and store staff to receive directions to products or location-based notifications. It allows retailers to engage customers in a more meaningful way, and to use location data analytics to measure marketing impact and assess store operations.

 

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