Smartphones already provide a wealth of information for shoppers. With apps and services powered by Philips Indoor positioning, you can personalize the mobile experience in your store while uncovering patterns that can improve convenience for shoppers and boost their engagement with your brand.
Enhance the shopping experience with in-store promotions based on location, giving shoppers new reasons to buy and increasing dwell time. Wayfinding helps guide visitors through the store and improves staff efficiency for everyday tasks like restocking or order picking. With the smartphone app, shoppers are taken directly to what they’re looking for, while data collected from the system can provide insights into the effectiveness of in-store marketing campaigns and help you optimize store layout.