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Indoor positioning


Perfect light, precise location

Personalization for customers, insights for you

Smartphones already provide a wealth of information for shoppers. With apps and services powered by Philips Indoor positioning, you can personalize the mobile experience in your store while uncovering patterns that can improve convenience for shoppers and boost their engagement with your brand.


Enhance the shopping experience with in-store promotions based on location, giving shoppers new reasons to buy and increasing dwell time. Wayfinding helps guide visitors through the store and improves staff efficiency for everyday tasks like restocking or order picking. With the smartphone app, shoppers are taken directly to what they’re looking for, while data collected from the system can provide insights into the effectiveness of in-store marketing campaigns and help you optimize store layout.

Indoor positioning benefits at a glance

Indoor positioning technology lets you own the mobile experience in your store while revealing shopper behaviors and desires.
Save on energy

Provide a personalized mobile experience

Wherever they are in the store, shoppers can use their smart devices to navigate to the products they want, enhancing the ease and convenience of their shopping experience.

Save on energy

Increase dwell time and give new reasons to buy

With location-based promotions and notifications, customers are more engaged, likely to stay longer, and more inclined to make a purchase*.

Save on energy

Improve performance

Your Indoor positioning system provides location data to optimize store layout, improve flow, and evaluate the effectiveness of marketing campaigns based on how customers are using the space.

Save on energy

Increase productivity

Increase Staff efficiency with accurate, real-time data to help route them to issues, restock items, pick orders, and provide location-based support.

Save on energy

Ensure customer privacy

Our system does not request, gather or store personal data and mobile device locations are logged anonymously.

*Based on research from several retailers and location-based services providers

What’s possible with Indoor Positioning


Our indoor positioning system turns your store’s lighting grid into a data-sharing infrastructure.

How Indoor positioning works

The Philips Indoor positioning system uses LED luminaires that feature visible light communication (VLC) technology, and a dedicated mobile application from the store. Once a user has downloaded and opened the app on their mobile device, it can detect a unique code from each luminaire, accurately pinpointing their location on a digital map of the store. The customer or employee can now use the app to navigate within the store, find items on the shelf, and receive location-based services within the space.


The lighting system’s software can be updated to accommodate any layout, inventory changes, or other venue-specific information. The indoor positioning system does not require additional installations, maintenance or power.

Philips Indoor positioning comes with an iOS and Android SDK and cloud services, which retail owners or their app developers can use to embed the positioning capabilities into their mobile apps, delivering instant location-based services.

Information gathered from the indoor positioning system is stored in the cloud, making it possible for retail owners to gather insight on how customers move through the store, where they dwell, and how they behave in the space which can further optimize and improve the customer experience.

Indoor positioning system app - Visible light communication technology - Cloud services - Customer insights | Infographic
Philips Lighting partners with global technology innovators to help retailers transform shopping with indoor positioning

Location Lab partner program

We’re partnering with innovative technology companies to help you transform the customer experience within the physical store using indoor positioning.
Philips Lighting’s YellowDot program certifies competitor LED luminaires for use with our indoor positioning technology

YellowDot program

Any LED luminaire manufacturer can test and certify their luminaires are compatible with our indoor positioning technology through our YellowDot program.

Case studies

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