Philips Lighting and Blue Jay explore the potential of Visible Light Communication (VLC) applications in retail, offices, and healthcare in this innovative tic-tac-toe drone experiment.
We’re entering the second big transformation in a decade. First, there was the move to LED, now with making lighting smart and connected, we can unlock value that goes far beyond light itself.”
Gerben van der Lugt,
Indoor Location Services Leader, Philips Lighting
...many people do research and then come to the store to do the final transaction, or the final evaluation."
Martin Wild
Chief Digital Officer, MediaMarktSaturn
The challenge today is to keep consumers in store and engage with them emotionally."
Jo Tuleji
Art Director and Research, The Future Laboratory
Make everything,
more experimental"
Christiaan Rikkers,
CEO of JosDeVries
In a shop window, lights are hidden persuaders…the factor that makes the store stand out in an explosive way"
Ermanno Lazzarin
Founder, Eral 55, Milan
The traditional value proposition of a bricks and mortar store is transitioning from a transaction point to our third home."
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