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    Smart Retail

    Trends

    When you bring innovators and
    experts together, magic happens. 

    Gain insights into the latest stats and trends in retail


    The changing expectations and shopping habits of the modern consumer. The strategies smart retailers employ to differentiate their brand. And the smart lighting technology making a difference to retailers just like you.

    • The new shopper path to purchase

      Dynamic window displays increased the number of people entering a physical store by up to 19% for Eral 55.
      Dynamic window displays increased the number of people entering a physical store by up to 19% for Eral 55.
      House of Fraser discovered 60% of buying decisions take place in the fitting room.
      House of Fraser discovered 60% of buying decisions take place in the fitting room.
      Fashion retailer Livera saw a 15% increase in sales after installing scene-setting fitting-room lighting.
      Fashion retailer Livera saw a 15% increase in sales after installing scene-setting fitting-room lighting.
      See how Eral 55 enticed more shoppers in-store >

    • Millenials are loyal to brands that connect them to experiences

      82% prefer physical stores as long as it's fun, interactive and up-to-date
      82% prefer physical stores as long as it's fun, interactive and up-to-date. *
      33% check price on mobile when in store
      33% check price on mobile when in store. *
      95% or more of millenials say they want their brands to connect with them actively
      95% or more of millenials say they want their brands to connect with them actively.*
      *Accenture

    • Are mobiles changing the way we shop?

      80% of smartphone shoppers use their mobile in store to help with shopping
      80% of smartphone shoppers use their mobile in store to help with shopping. 1
      1Google Shopper Marketing Council 2014
      37% use it to search for discounts and offers
      37% use it to search for discounts and offers.2
      2Ninth Avenue Q4 2014
      50% of shoppers are happy if retailers send them content on the basis of their location
      50% of shoppers are happy if retailers send them content on the basis of their location.3
      3Research of Kantar/TNS for Philips Lighting
      60% increase in shopper's use of a retailer's app when location based services are added
      60% increase in shopper's use of a retailer's app when location based services are added.4
      4Philips TNS 2015
      Read how supermarket aswaaq is creating a personalized shopping experience>

    • Healthier lifestyles

      82% prefer physical stores as long as it's fun, interactive and up-to-date

      78% of people make a strong effort to eat more fresh than processed food.1

       

      1Technomic, 2014

      Sales of bananas increased by 9.5% with a Philips Lighting recipe.

      Well-lit fresh produce moves faster off the shelves – it’s a proven fact. Sales of bananas increased by 9.5% with a Philips Lighting recipe.2

       

      2Independent Retail Institute, 2012

      With the right light recipe, meat can have a 20% longer shelf life

      With the right light recipe, meat can have a 20% longer shelf life.3

       

      3 Philips Lighting whitepaper, Discoloration of sliced meat, 2016

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