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    Perfect light,

    precise location

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    Bringing the power of GPS indoors

    Even though the technology’s fairly new, it’s already hard to imagine life without GPS. Almost everywhere on the planet, people depend on navigation and mobile apps for location-specific information and services. GPS lets people find their way from place to place, get information about their immediate vicinity, and work efficiently.


    Imagine if you could bring the power of GPS indoors. Retailers could enhance the shopping experience with wayfinding and in-store promotions, giving shoppers new reasons to buy. Hospitals could use wayfinding to help patients arrive on time for appointments and reduce stress. Businesses could help warehouse staff work more efficiently with easier product finding and location-based stocking instructions. Employers could give employees lighting and temperature controls for their workspaces, or could suggest nearby empty meeting rooms based on current location, making them more comfortable and productive.


    All of this and more is possible today with indoor positioning from Philips

    Indoor positioning system by Philips Lighting - enhance the shopping experience

    Frictionless shopping


    Today’s shoppers are more sophisticated than ever, using multiple channels to search for and purchase the items they need. Retailers are continually looking for ways to offer shoppers a frictionless shopping experience: a shopper journey that is easy and inspirational, that seamlessly and conveniently integrates online resources, mobile apps, and the store, that allows shoppers to find all products quickly, that offers instant support, and that features relevant and timely offers and information.


    Indoor positioning allows shoppers and store staff to receive directions to products or to receive location-based notifications. It allows retailers to engage customers in a more meaningful way, and to use location data analytics to measure marketing impact and assess store operations. Indoor positioning can deliver extraordinary value to retailers.

    To help illustrate the benefits the Philips Indoor positioning system can deliver, we commissioned research among shoppers to identify what shoppers value in retailers’ mobile store apps and what indoor location services they would like to see included in these apps. We concluded that shoppers have a genuine interest in location based services and that these services can increase store mobile app usage.

    The four benefits of indoor positioning

    Philips indoor positioning: the game changer in retail


    Retailers who want to enjoy these benefits of indoor location services need a reliable, accurate, and affordable indoor positioning system. Until recently, they had to settle for systems that required them to deploy additional, often battery-powered, devices in their stores, that offered questionable performance with low accuracy and high network latency, and that were cumbersome to install and maintain.


    Now, with the game-changing Philips indoor positioning system, retailers can enjoy instant, real-time, hyper-accurate positioning to less than half a meter, and orientation simply by using Philips’ high-quality and energy-efficient LED lighting.

    How it works


    Lighting is already installed everywhere people go inside, so it’s natural to use the lighting system to create a positioning grid, rather than installing an entirely separate infrastructure. Philips indoor positioning does just this, using Philips visible light communications (VLC). With VLC, each fixture sends its own unique identifier to a shopper’s smartphone, allowing the system to accurately pinpoint the shopper’s location in the store.


    Since VLC is embedded directly in Philips LED luminaires, it requires no additional installation, maintenance, or power. The luminaires provide all of the benefits of LED-based illumination, including dramatic energy savings over conventional lighting systems, while also providing the infrastructure for delivering indoor location-based services.


    Beside the LED fixtures the Philips indoor positioning system comes with an iOS and Android SDK and cloud service, which retailers or their application developers can use to embed positioning capabilities into their mobile apps.


    Private, safe, and ready to go


    Philips respects users’ privacy. We have designed our system to ensure that no personal data is requested, gathered, or stored. Mobile device locations are logged anonymously. The system stores no link to user IDs or names.

    Case study

    Case study
    aswaaq, Dubai, United Arab Emirates

    Case study
    MediaMarkt, Eindhoven, The Netherlands

    Partnering for success


    Philips Lighting collaborates with industry leaders in digital mapping, search, customer engagement, retail IT, barcode scanners, electronic shelf labels and robotics to extend our offering and deliver customized solutions for customers across retail, malls, offices and other industries. We can work with your partner of choice, or can refer you to the proven partners in our ecosystem.

    Philips Lighting opens its indoor positioning technology


    The YellowDot program allows manufacturers to test and certify their LED luminaires to work with Philips’ indoor positioning technology, and is supported by the planned launch of three YellowDot Ready LED drivers (60, 100 and 150W) in Europe.


    Playing tic-tac-toe with a drone? 
    Indoor drone, which navigates using VLC technology from Philips Lighting, visits hospital


    Philips Lighting today announced the first application of an autonomous, indoor drone that uses Visible Light Communication (VLC technology) from Philips Lighting to navigate. The drone, developed by Blue Jay, was demonstrated at Maxima Medisch Centrum on 15 June 2017.

    Guided by the light: MediaMarkt customers find products faster with indoor positioning from Philips Lighting


    Eindhoven, The Netherlands – Philips Lighting (Euronext Amsterdam: LIGHT), a global leader in lighting, today announced that MediaMarkt’s flagship store in the center of Eindhoven will introduce "Store Guide” app.  It allows customers in store to use their smartphones to locate products and be guided to them quickly and easily thanks to innovative LED lighting that acts as an indoor positioning system.


    Read the press release

    What’s on special this week? Let Philips supermarket lighting help tell you


    Philips Lighting today announced it had expanded its innovative LED connected lighting indoor positioning system in the US. At the LIGHTFAIR International tradeshow in San Diego, the company announced a new luminaire, the Philips Day-Brite LED Linear Suspended LBX, adding to its award-winning indoor positioning portfolio.


    Read the press release

    ‘Ah I saw that on the news!’, Prime Minister of The Netherlands Mark Rutten about BlueJay’s indoor domestic drone showcased at the Hannover Messe. Made possible by Philips Visible Light Communication technology.


    BlueJay last weekend also hosted the world’s first Drone Café where you could order a drink served to you by an autonomously flying drone.


    BlueJay at the Hannover Messe


    Find out more

    Philips reveals location analytics at Light & Building tradeshow

    Philips Lighting wins first indoor positioning project in the Middle East with United Arab Emirates supermarket aswaaq


    Philips announces its first connected lighting indoor positioning win in the Middle East with United Arab Emirates (UAE) based retailer aswaaq, one of the world’s most innovative supermarkets and community malls. The new system uses lights that act as a positioning system which allows customers to use smartphones to access new location based services. This empowers the retailer to provide a smooth shopping experience for their customers, which may help boost sales and customer loyalty.  


    Read press release


    Philips named Top Supplier Retail 2016


    For the installation of the Philips indoor positioning technology by the French retailer Carrefour in its hypermarket in Lille the German retail institute EHI awarded Carrefour with the Retail Technology Award 2016 for Best Customer Experience. Subsequently Philips received the Top Supplier Retail 2016 award.

    Full-service provider

    A successful indoor positioning system requires a partnership - your expert business and customer knowledge, together with our system expertise and developer support.

    Our dedicated specialists work with you every step of the way, from initial concept to fully realized system, with the following services:

    Lighting design

    Create or review lighting design so that it support indoor positioning

    Installation and venue enablement
    Installation of the lighting system, venue enablement, and testing of indoor positioning performance

    Developer support

    Support and advice for application developers to enable seamless integration of indoor positioning in mobile apps

    Licenses and service

    Licensing of the positioning software and cloud service usage and customer service