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...many people do research and then come to the store to do the final transaction, or the final evaluation."


Martin Wild

Chief Digital Officer, MediaMarktSaturn

The challenge today is to keep consumers in store and engage with them emotionally."


Jo Tuleji

Art Director and Research, The Future Laboratory

Make everything,
more experimental"


Christiaan Rikkers,

CEO of JosDeVries

In a shop window, lights are hidden persuaders…the factor that makes the store stand out in an explosive way"


Ermanno Lazzarin

Founder, Eral 55, Milan