More brands from

    Aurora

    The future of

    design

    DIRECTV Headquarters, California, USA

     

    See how LED technology created the Aurora breathtaking lobby experience at the DIRECTV headquarters

    I’m very happy

    we got something

     

    that’s very forward-looking using the technologies we implemented."

     

    Cameron McNall, Electroland LLC

    Aurora, DIRECTV Headquarters, California, USA © ElectrolandMusée des confluences - Lyon © Gilles Framinet
    Aurora, DIRECTV Headquarters, California, USA © Electroland

    Customer Challenge

     

    At DIRECTV’s new headquarters in California, Electroland LLC created an inspiring lobby installation. The innovative work, which utilized LED technology, may well represent the future of architectural design.

    Aurora, DIRECTV Headquarters, California, USA © Electroland

    The right lighting

     

    Electroland LLC, a design and architecture firm, were hired to create a unique lobby installation. Principal Cameron McNall and his team designed a 36m long, 8m tall curved structure that would incorporate interactive sound and video.


    The team identified a polycarbonate plastic that could be quickly shaped into panels. Each surface was fitted with iColor Flex MX fixtures, which would be controlled by movement-tracking software. The 600 panels, which incorporated 47,000 LED nodes, were created in-house to reduce the time spent at the DIRECTV site.
    The end result was stunning. The panels took the form of a gigantic curved archway that radiates with colored light. As people walk through the archway, they are treated to beautiful visuals that react to their movements.

    • iColor Flex MX gen2
      iColor Flex MX gen2
      iColor Flex MX gen2 is a multi-purpose, high-intensity strand of 50 full-colour LED nodes for generating extraordinary effects without the constraints of luminaire size or shape. i...
      • Flexible strings fit nearly any architecture
      • Unmatched flexibility to customize node count and spacing
      • Twice the brightness of previous generation, at same power level

    Inspiring visitors

    with light

    The team

    DIRECTV

    Client

    DIRECTV

    Cameron McNall, Damon Seeley

    Lighting designers

    Electroland

    David Glicksman, Ari Sachter-Zelter

    System designers

    Electroland

    Electroland

    Production, installation

    Electroland

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