More brands from


The future of


DIRECTV Headquarters, California, USA


See how LED technology created the Aurora breathtaking lobby experience at the DIRECTV headquarters

I’m very happy

we got something


that’s very forward-looking using the technologies we implemented."


Cameron McNall, Electroland LLC

Aurora, DIRECTV Headquarters, California, USA © ElectrolandMusée des confluences - Lyon © Gilles Framinet
Aurora, DIRECTV Headquarters, California, USA © Electroland

Customer Challenge


At DIRECTV’s new headquarters in California, Electroland LLC created an inspiring lobby installation. The innovative work, which utilized LED technology, may well represent the future of architectural design.

Aurora, DIRECTV Headquarters, California, USA © Electroland

The right lighting


Electroland LLC, a design and architecture firm, were hired to create a unique lobby installation. Principal Cameron McNall and his team designed a 36m long, 8m tall curved structure that would incorporate interactive sound and video.

The team identified a polycarbonate plastic that could be quickly shaped into panels. Each surface was fitted with iColor Flex MX fixtures, which would be controlled by movement-tracking software. The 600 panels, which incorporated 47,000 LED nodes, were created in-house to reduce the time spent at the DIRECTV site.
The end result was stunning. The panels took the form of a gigantic curved archway that radiates with colored light. As people walk through the archway, they are treated to beautiful visuals that react to their movements.

  • iColor Flex MX gen2
    iColor Flex MX gen2
    iColor Flex MX gen2 is a multi-purpose, high-intensity strand of 50 full-colour LED nodes for generating extraordinary effects without the constraints of luminaire size or shape. i...
    • Flexible strings fit nearly any architecture
    • Unmatched flexibility to customize node count and spacing
    • Twice the brightness of previous generation, at same power level

Inspiring visitors

with light

The team




Cameron McNall, Damon Seeley

Lighting designers


David Glicksman, Ari Sachter-Zelter

System designers



Production, installation


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