In order to encourage shoppers to make an in-store purchase, retailers first must attract them into the physical store. Sneaker Molo’s display has tennis shoes lined up vertically on the wall, and we use dynamic lighting to create movement – the fundamental essence of footwear. More intensive lights in the rear of the store grabs attention and pulls customers in.
An important element to further enhance the in-store experience is partly dependant on the presentation of colors in items. With this in mind, we chose Philips LED CrispWhite light flavor, as it intensifies the presentation of white and color. Next to CrispWhite, the uniform lighting, ensured by the lighting design, also enhances the in-store experience by creating an optimal environment for trying on shoes.
"Our customers truly enjoy their shopping experience and once they try on the shoes and realize how much they love them, they want to purchase the shoes immediately," says Petr Rada, head of the Molo Lifestyle Concept. "