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    Bringing a taste of Tokyo
    to a Russian mall

    Vegas Mall, Ginza, Moscow, Russia


    Find out how retail lighting is transforming the shopping experience at the Vegas mall in Russia.

    The stairs on the façade of Vegas Mall add to the unique shopping experience thanks to Philips retail

    Vegas mall
    turns shopping

    into an exciting adventure filled with mystery and change.”


    - Emin Agalarov, Commercial Director, Crocus Group

    Philips retail lighting creates a unique shopping experience using iColor Cove, Accent, and Flex lights
    The bright walls of Vegas Mall add to the shopping experience produced by Philips retail lighting
    Philips retail lighting brings a magical shopping experience to Vegas Mall with its unique lighting system

    Customer challenge


    The Vegas super mall is one of the largest retail sites in the world. Spanning 386,000 m2, it is Russia’s only themed mall, containing an amusement park, ice rink, and more. Could Philips help to create a vibrant atmosphere in the new Ginza shopping area?

    The right lighting


    The idea was to recreate Tokyo’s famous Ginza shopping street within the mall. As one of the busiest districts in Toyko, Ginza has a pulsating, vibrant atmosphere. Managers wanted to recreate this atmosphere in the new area and embed it harmoniously into the rest of the mall. To achieve this vision, a lighting solution would have to highlight the distinctive features and materials in each of the 32 separate facades along the 130 metre street.


    LED brought the street to life. iColor Cove and iColor Accent Retail lighting fixtures were installed into a variety of surfaces, from acrylic beams and glass shutters to wood and metal panels. Dynamic lighting patterns and color grazing effects enhance the shopping experience, continuously changing to create different moods as shoppers move along the street.


    To complete the illusion, sparkling iColor Flex lights twinkle like stars in the night sky, recreating Tokyo’s outdoor shopping experience. The new lighting scheme is strikingly beautiful. And thanks to the energy efficient performance of LED, it is also economical.


    The new retail lighting gives a dazzling performance that entertains and amazes shoppers. It brings a taste of Tokyo to one of the most significant retail developments in Russia.

    • iColor Cove MX Powercore
      iColor Cove MX Powercore
      iColor Cove MX Powercore high-intensity LED lighting fixtures afford virtually limitless options for filling indoor alcoves and accent spaces with vibrant light. As the premium mem...

    Entertaining shoppers
    with light

    The Team

    Crocus group


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