When Martin says “innovation is the essence of life”, he’s only half joking. It’s a subject close to his heart. Or as he puts it, one that pulses through his veins. Taking the reins at German company MediaMarktSaturn, one of the largest electronic retailers in Europe in 2014, he knows a thing or two about digital transformation and customer experience.
An entrepreneur who is not unfamiliar with bootstrapping, Martin has founded a startup and worked with founders most of his professional life. The clue to how he thinks and why he was charged with helping to revolutionize the shopping experience at MediaMarktSaturn perhaps lies in how he describes himself in his LinkedIn profile: “Entrepreneur and Senior Executive for Digital Transformation and Innovation able to Build, Lead and Disrupt”.
And disruption is the name of the game, as the retail sector knows only too well.
“The consumer has changed the industry. They have new wishes, new demands and new ways of interacting and it is really driving the market,” Martin says. “But I believe in the next 10 years it will still change much more than in the last 100, because digital is only now really arriving.”